Customer interview software for product and research teams
Asked is customer interview software that runs interviews without a calendar. You send a link with your interview questions, customers answer by voice or a short video when it suits them, and AI transcribes each interview, groups what people said into themes and pulls out the quotes. Teams get ten interviews done in a day instead of ten weeks of scheduling. Plans start at $49 a month, and the people you interview never count as seats.
Why a link beats a calendar invite
A live interview costs an hour of the customer's time, an hour of yours, and usually a week of emails to find the slot. Half the people you invite never show. The ones who do are the most talkative customers, which skews what you hear.
An asynchronous interview flips that. The customer opens the link on their phone or laptop, reads one question at a time and answers out loud. Most finish in ten minutes, often from a parking lot or a train. Voice and video keep the tone, the hesitation and the specifics that a typed form flattens.
- Interview in the customer's time zone without booking anything.
- Keep every interview to the same questions so answers can be compared.
- Add one AI follow-up question when an answer is vague, such as "what were you using before?"
- Run thirty interviews in the time a live round takes for five.
What Asked does for customer interviews
- Open questions answered by voice or video in the browser, with no app and no account for the customer.
- Text as a fallback for anyone who will not speak, in the same survey.
- Automatic transcripts in the original language for every recording, searchable across all interviews.
- Themes with sentiment across all interviews, each linked to the quotes behind it.
- A one page AI summary per interview round for the product review or the board update.
- Quotes pulled out of the transcripts and tied to the question they answered.
- Share by link, email, QR code or an embed on your own site, and export to CSV and PDF on every plan.
- Webhooks on Business and up to send finished interviews to your own systems.
Write the question you need answered
Type the decision you are trying to make, for example "why trial users stop after day three". Asked drafts four to six interview questions with the answer formats set to voice or video, and you edit the wording.
Send the link to the right customers
Email it to a list, post it inside the product, or hand a QR code to someone at an event. Each customer gets the same questions in the same order.
Customers answer in their own words
They record a voice note or a short video on any device.
Read the themes and share the quotes
Open the summary to see the top reasons, the objections and the exact quotes. Send the page to product, sales and support, and bring the best quotes to your next planning meeting.
Who buys customer interview software
- Product managers who need the why behind churn and feature requests before the next roadmap review.
- UX researchers who want more interviews than their calendar allows, with transcripts they do not type by hand.
- Founders doing customer discovery across time zones with no research team.
- Customer success leads who want quotes from happy and unhappy accounts for renewals.
- Agencies running discovery for several clients, one workspace per engagement. See our customer feedback tool for the ongoing side.
Customer interview options compared
| Approach | Live calls | Generic survey form | Asked interviews |
|---|---|---|---|
| Time needed from each customer | 30 to 60 minutes | 2 minutes | 5 to 10 minutes |
| Scheduling | Emails and reschedules | None | None |
| Depth of open answers | High | Short typed lines | Longer spoken answers |
| Same questions for everyone | Drifts by interviewer | Yes | Yes |
| Transcripts and themes | Typed or bought | Manual | Automatic with quotes |
| Seats for the team | Tool dependent | Often per user | Included, 5 on Growth |
Live calls still win when you need to probe deeply and react in the moment. Many teams use Asked for the first thirty customers and live calls for the five most interesting ones.
Customer interview software pricing
Customers you interview never count as seats, so the price follows the team that reads the results. Starter is $49 a month or $24 billed yearly with 5 active surveys and 500 responses a month. Growth is $129 a month or $64 billed yearly with 25 surveys, 2,500 responses and 5 seats, which suits a product team running interview rounds every month. Business is $299 a month with 15 seats, and Enterprise is $799 a month with 50 seats. Every plan includes voice and video answers, transcripts and AI themes.
FAQ
Customer interview software collects, records and analyzes interviews with customers. Asked does this asynchronously: customers answer your questions by voice or video from a link, and AI transcribes the answers, groups them into themes and pulls quotes, so you skip scheduling and manual coding.
Write five or six open questions around one decision, send the same link to a defined group and let people answer in their own time. Read the themes after thirty or so answers, then book live calls with the few customers whose answers deserve a follow-up.
Yes. In Asked, customers record a voice note or a short video in the browser with no app, and anyone who prefers can type. Every recording is transcribed, so you can search, quote and compare across all interviews.
No. It replaces the first wave. Asynchronous interviews give you breadth, the same questions for everyone and a themed summary within a day. Live calls are better for probing the handful of answers that surprise you.
Asked starts at $49 a month, or $24 a month billed yearly, with voice and video answers and AI themes on every plan. Pricing is per workspace, so interviewees never count as seats. Growth at $129 a month fits most product teams.
Get ten customer interviews done this week
Type the question you need answered and Asked drafts the interview, ready to send to your customers today.