Market research platforms that give you interview depth at survey scale
Market research platforms are good at counting. Interviews are good at explaining. Asked sits between the two. You ask open questions to hundreds of people, they answer by text, voice or video, and AI turns the answers into themes, sentiment and quotes you can put in a deck the same week.
Built for founders, researchers and consultants
- Founders validating a new product idea or a price point.
- UX and product researchers running discovery without scheduling every call.
- Consultants and agencies running studies for clients on tight timelines.
- Marketing teams testing positioning, messages and naming.
You bring the audience: your customers, your trial users, your newsletter or a panel you already work with. Asked gives you the questions, the collection and the analysis.
Research studies you can run with Asked
- Concept tests where people react out loud to an idea or a landing page.
- Message and naming tests with a rating plus an open reason.
- Discovery studies about a problem, current tools and what people pay today.
- Churn and win-loss research with former customers and recent buyers.
- Pricing research with multiple choice and open follow-up questions.
For question wording, start with our survey questions examples and questions to ask customers about your product.
Voice and video answers bring back the nuance
In a written survey, people trim their thoughts. When they talk, they explain context, hesitate, compare and tell short stories. Asked lets each respondent choose text, a voice note or a video on every open question. With the optional AI follow-up, Asked asks one extra question based on the answer, the way a researcher would probe in an interview.
See how video surveys and voice feedback work for respondents.
From raw answers to findings in one place
Asked transcribes voice and video, assigns sentiment to each answer and groups all answers into themes across the study. Each theme comes with the quotes and timestamps behind it, so you can play the exact moment a respondent said it. The one-page summary per survey gives you a first draft of findings. Export answers to CSV and the summary to PDF.
Read more about our survey analysis software. When the study needs a structured form for screening questions, the same builder works as an online questionnaire tool.
What changes compared with a manual interview round
| Step | Manual interview round | Asked study |
|---|---|---|
| Scheduling | One slot per person | One link for everyone |
| Recording | One call at a time | Answers in parallel |
| Transcription | By hand or a separate tool | Automatic for voice and video |
| Tagging | Manual coding | Themes and sentiment per survey |
| Quotes for the deck | Searched by hand | Linked to timestamps |
Research pricing per workspace
Plans are per workspace with seats included. Growth is $129 a month or $64 billed yearly, with 2,500 responses, 300 transcription minutes and 1,000 AI follow-up questions a month. Business is $299 a month or $149 billed yearly, with 10,000 responses, 1,200 minutes and 15 seats. Video answers run up to 3 minutes on Growth and 5 minutes on Business. See survey software pricing.
FAQ
No. Asked is the platform for asking and analysing. You invite your own audience or a panel you already use with a link, an email invite or a QR code.
Up to 2 minutes on Starter, 3 minutes on Growth and 5 minutes on Business and Enterprise.
Yes. Export answers to CSV and summaries to PDF. Business and Enterprise also send each new answer to your systems by webhook.
Yes. Use separate workspaces or separate surveys per client and invite clients as viewers to read results.
Start your next study today
Type the question your research needs to answer. Asked drafts the survey, including the open questions worth hearing out loud.