Best video survey software and video survey tools for research teams

Plenty of survey tools let you embed a video as a question. Far fewer let respondents answer on camera, and fewer still do anything useful with those answers afterwards. Before you compare prices, check five things.

• Recording without an app. Respondents should record on a phone or laptop browser in one tap. Every extra download or login loses people.
• A text fallback. Not everyone wants to be on camera, so the same question should accept a voice note or typed answer. Forcing video cuts your completion rate.
• Automatic transcripts. A transcript turns a clip into something you can search, filter and quote in a report.
• Analysis across answers. Themes, sentiment and quotes across the whole survey are what save time. Without them, someone on your team watches 200 videos at two minutes each, which is close to seven hours.
• Consent before publishing. If you plan to reuse clips in marketing, the respondent should tick consent for that specific use.

Plans and features change often, so check each vendor's current plans before you sign anything.

Asked is online survey software where every open question accepts a typed answer, a voice note or a short video, next to rating, NPS and multiple choice. Respondents record in the browser on a phone or laptop with no app. AI transcribes each recording, groups answers into themes with sentiment and links every theme to the clips and quotes behind it, so a one-page summary replaces hours of watching. An optional AI follow-up asks one extra question based on what the person said. Plans are per workspace with seats included: Starter $49, Growth $129, Business $299 and Enterprise $799 a month, or half that billed yearly. It fits teams that need numbers and stories from the same survey. See how it works on our video surveys page.

VideoAsk, from the makers of Typeform, is built around a person on camera asking a question and the respondent replying by video, audio or text. It is excellent for sales follow-ups, async interviews and lead capture, where the conversation itself is the product. Pricing is tiered and tied to monthly processing minutes, so heavy video use pushes you up a plan. It is lighter on analysis across hundreds of answers. Our VideoAsk alternative page compares the two in detail.

Voxpopme has collected video feedback since 2013 and is used by market research teams that already run quantitative surveys in other platforms. Its capture widget adds video questions to surveys in tools such as Qualtrics and Alchemer, and it now offers AI-moderated video interviews. Reviewers praise the depth and mention that setup for non-panel participants can need technical help. It suits teams with a research budget and an existing survey stack.

Medallia acquired LivingLens and folded video feedback into its experience platform, where teams record or import video and build showreels for stakeholders. It makes sense when your company already pays for Medallia. As a standalone purchase for a small team, it is far more platform than you need.

Both are full survey platforms that include a video response question among many question types. QuestionPro leans toward research and academic use, SurveySparrow toward chat-style CX surveys that repeat every month. Pick either when video is one small part of a larger survey program, and confirm which plan unlocks video answers and text analysis before you buy.

Typeform makes polished one-question-per-screen forms, but video answers live in VideoAsk, a separate product with its own plan. If you want forms and video in a single survey link and a single bill, compare it on our Typeform alternative page first.

• Customer feedback after onboarding or support. Use a survey tool that mixes a score with an open video question, so you see which detractors explain themselves. Asked or SurveySparrow.
• Product discovery and concept tests. You need transcripts and themes across 50 to 300 answers. Asked for small teams, Voxpopme for agencies with panels.
• Testimonials for your website. You need consent and clean clips more than analysis. Asked with consent-based answer walls, or a dedicated video testimonial software setup.
• Sales and lead qualification. A conversational tool like VideoAsk fits better than a survey.
• Candidate screening. Recorded answers from job applicants are a hiring task, not a survey, and an AI screening interview tool built for first-round interviews will serve you better than any survey platform.

Entry plans for self-serve video survey tools run from roughly $20 to $100 a month, and research platforms with panels and AI moderation are usually quoted, often in the thousands of dollars a year. The bigger cost is often hidden in limits: processing minutes, transcription minutes, responses and seats. Compare three numbers before you buy. First, how many video minutes you expect per month, at about one minute per answer. Second, how many people on your team need to read results. Third, whether transcripts and analysis are included or sold as an add-on. On Asked, Starter includes 60 transcription minutes a month, Growth 300, Business 1,200 and Enterprise 4,000, and every plan includes the AI theme report. Full limits are on survey software pricing.

A video survey is a survey where respondents answer one or more questions by recording a short video on their phone or computer, instead of only typing or clicking. Good video survey software records in the browser, offers voice and text as alternatives, and transcribes answers so you can search and analyze them.

Pick a tool that records in the browser, write three to six questions with one or two open questions where video adds detail, and allow voice or text as fallback answers. In Asked you type the goal of the survey, the builder drafts the questions, and you switch on video for the open ones before sharing the link.

Many do, as long as video is optional and the question is short and specific. Completion falls when video is forced, so the best video survey tools let each person choose video, voice or text for the same question. Keeping answers under two minutes also helps.

Transcribe every answer first, then group the transcripts into themes and count how often each theme appears, with sentiment and a few quotes per theme. Doing this by hand takes hours per survey. Video survey software with built-in AI survey analysis produces the theme report automatically.