Post purchase survey software for ecommerce brands
Asked is post purchase survey software that asks new customers why they bought and what nearly stopped them, right after checkout or when the box arrives. Buyers answer by typing, speaking or recording a short video, and AI transcribes every answer, groups the reasons into themes and pulls the quotes your team can use in product pages, ads and support. Plans start at $49 a month, and customers never count as seats.
Why a rating after checkout is not enough
Most stores already send a review request. It tells you the score, not the reason. The questions that change revenue are different ones. Where did you first hear about us? What almost made you leave without buying? What were you trying to solve? The answers decide which channel gets budget, which objection goes on the product page and which product gets the next photo shoot.
The catch is the comment box. A buyer on a phone, standing in a kitchen with the parcel in one hand, will not type three sentences. They will say them in fifteen seconds. That is the gap voice and video answers close, and it is why the open question in a post purchase survey finally gets filled in.
- Ask on the order confirmation page, in the shipping email or on a card inside the box.
- Keep it to three or four questions so completion stays high.
- Let people choose text, voice or video on the open question.
- Read themes across hundreds of answers instead of skimming comments one by one.
What Asked does for post purchase surveys
- Multiple choice and ranking questions for "how did you hear about us" and "what mattered most when choosing".
- Open questions answered by text, voice note or video in the browser, with no app and no account.
- An optional AI follow-up that asks one more question when an answer is vague, such as "what were you comparing us with?"
- Automatic transcripts for every voice and video answer, searchable across the whole survey.
- Themes with sentiment across all answers, such as price, shipping time, sizing, trust or reviews, each linked to the quotes behind it.
- A one-page AI summary per survey that a founder or marketing lead reads in two minutes.
- Share by link, QR code on a packing slip, inline embed, popup or side tab on your confirmation page.
- Export to CSV and PDF on every plan, and webhooks for new answers on Business and up.
Write the goal of your post purchase survey
Type what you want to learn, for example "why first time buyers chose us over a marketplace seller". Asked drafts three or four questions with the answer formats already set, and you edit the wording.
Put the link where buyers already are
Add the link to the order confirmation page or the shipping email, or print the QR code on the packing slip. Embed the survey directly on a thank you page, or show it as a popup after the order.
Let buyers answer in the format they prefer
Rating and choice questions take a tap. On the open question, buyers type, speak or record a short video. Keep text available for anyone who prefers it.
Read the themes and brief your team
Open the summary to see the top reasons people bought, the objections that almost stopped them and the quotes behind each one. Send the one page report to marketing, product and support.
Who buys post purchase survey software
- Direct to consumer brands that want to know which channel and which promise actually drove the order.
- Ecommerce managers who need the real objections for product pages, not guesses from a heatmap.
- Marketing leads who split budget between paid, creators and email and want attribution that comes from the buyer.
- Subscription box and consumables brands that watch the first order closely because the second order pays the bills.
- Agencies running conversion work for several stores that need a clean report per client. See our customer feedback tool for the ongoing side.
Post purchase feedback options compared
| Approach | Review request email | Generic form builder | Asked post purchase surveys |
|---|---|---|---|
| Tells you why they bought | Rarely | Yes, if they type it | Yes, by text, voice or video |
| Detail in open answers | Short, star driven | Short typed lines | Longer spoken answers with transcripts |
| Reasons grouped across all buyers | No | Manual, from exports | Automatic themes with quotes |
| Quotable for ads and product pages | Only public reviews | Needs manual copying | Quotes linked to every theme |
| Seats for the team | Platform dependent | Often per user | Included, 5 on Growth |
| Cost | Platform fee | Low per seat | From $49 a month per workspace |
Keep your review request as it is. A post purchase survey asks different questions, and the two work side by side.
Post purchase survey software pricing
Customers never count as seats, so a store with thousands of orders pays for the team that reads the answers. Starter is $49 a month or $24 billed yearly with 5 active surveys and 500 responses a month. Growth is $129 a month or $64 billed yearly with 25 surveys, 2,500 responses and 5 seats, which fits most stores that survey every order. Business is $299 a month with 15 seats, and Enterprise is $799 a month with 50 seats. Every plan includes voice and video answers, transcripts and AI themes.
FAQ
A post purchase survey is a short set of questions sent to a customer right after an order. It asks how they found you, why they chose you and what nearly stopped them. The answers feed marketing attribution, product page copy and support, which a star rating alone cannot do.
Show it on the order confirmation page for questions about discovery and motivation, because memory is fresh. Send a second survey after delivery for questions about the product and the unboxing. Keep each one to three or four questions so people finish.
Three or four. One multiple choice question on how they heard about you, one on what mattered most, and one open question answered by text, voice or video. Every extra question lowers completion, so add a fifth only if it changes a decision.
Yes. In Asked, any open question can be answered by typing, speaking or recording a short video in the browser, with no app. Every voice and video answer is transcribed and grouped into themes, so you still get searchable text.
Asked starts at $49 a month, or $24 a month billed yearly, and every plan includes voice and video answers and AI themes. Pricing is per workspace, so your customers never count as paid seats. Most stores that survey every order choose Growth at $129 a month.
Find out why your customers really buy
Type the goal of your post purchase survey and Asked drafts the questions, ready to put on your next order confirmation.